EMIRA – IMOCA 60 RACING YACHT
Solo sailing can be lonely at times and Scott wants to have his family close to him while he is alone at sea.
The foredeck of our boat displays in bright red paint her number, the number 80, representing the birth year of Scott’s wife. In maritime registry, our boat is identified as EMIRA, named after Scott’s children Emma and Keira. EMIRA also means leader or princess, which is very fitting for a race boat!
To amplify our campaign purpose, in the media communications and in racing, EMIRA is branded and identified as BE WATER POSITIVE in support of our goal to profile our commercial partners and to raise awareness around the promotion of new technologies, new messages and a new way of identifying with the planet’s most valuable resource, water.
